S U C C E S S   S T O R Y

LEGO Yellow Submarine Launch Video

Client: TONGAL (for LEGO)

Working with Tongal, we came up with a storyline that was fun and reminiscent of the movie The Yellow Submarine. Combining stop motion animation and psychedelic 2D elements drawn by Actuality Films gave the visuals a suitably ‘trippy’ feel. We were sure to incorporate several shots of the submarine being built and rebuilt to further emphasize that this was a uniquely LEGO product. Last but not least, we hired Tribe Sound Records to create a Beatles inspired soundtrack. The results were amazing! The video accompanied the press release and within two days was viewed over 2.5 million times and shared over 35 thousand times online. It was also shown on many major news outlets worldwide including the Hollywood Reporter, Entertainment Weekly, Mashable, Gizmodo, Nerdist, Wired, The Telegraph, Billboard, ABC, NBC, and hundreds of others.

“Thanks Amy—Your team did a phenomenal job!”

Lin Cong

Executive Producer, Tongal