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Success Story: StikBots Plus Something’s Awry Production’s Unique Sense of Humor Add Up to Over 35 Million Views
Working with Zing Toys we created eight videos to help introduce five new lines of toys and movie sets last year. Each one was created with tongue firmly in cheek and humor that cleverly juxtapositioned the simplicity of the StikBot toys with the epicness of the story. Techniques like breaking the fourth wall and parody of classic movie tropes…
With the growing trend of shareable MTV music-inspired videos online it is only natural that Hot Wheels take the next evolutionary step of music-inspired video content. Something’s Awry Productions was chosen to produce an entertaining Hot Wheels music-focused Episodic Video Series for YouTube that was fun, exciting and shareable.
Working with Tongal, we came up with a storyline that was fun and reminiscent of the movie The Yellow Submarine. Combining stop motion animation and psychedelic 2D elements drawn by Actuality Films gave the visuals a suitably ‘trippy’ feel.
Fast and Furious meets kitchen counter! This trailer was created to promote the introduction of SMG Studios new mobile game Thumb Drift. Live action toy car drifting chase created by Something’s Awry Productions. 2D animation and graphics by SOAP Creative.
Zing Toys wanted a video introducing their new Stikbot Studio set and app. The challenge was to create a fun shareable video that was entertaining but also outlined the features included in the new app. In addition Zing wanted the video to act as a tutorial on how to use the features of the new app.
Working with Tongal we came up with an engaging and humorous storyline involving the park rangers and the T-Rex. The video received over 3 million views in just a few days with several major blogs such as i09 picking up and reviewing the film. After a year, the film has over 17 million views online.